A lead magnet is an incentive you offer to potential clients in exchange for there contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, It can be content or information, or even something like access to you and your knowledge. It’s something that has value for people in your target audience.
How does a lead magnet fit into growing your online business.
In this process, the lead magnet has the purpose of turning a website visitor (traffic) into a lead who is subscribed to your email list. Instead of aiming for selling directly to website visitors, you earn the opportunity to build a relationship with your subscribers, earn their trust – and eventually sell more of your products/ services to the leads that now know you and trust you.
What makes for a Great lead magnet?
A great lead magnet will solve a problem that many of the members of your target group have. The more pressing the problem is for your audience, the more people will be willing to give you their email address in return for the chance you can solve their problem.
Checklists
Instead of providing a ton of information, try providing a checklist of things people should not forget when trying to achieve something.
This is a real chance to let your expertise grow. A checklist promises to guide your audience through an unknown process and ensure they did not miss any important steps.
Cheat sheets
Your cheat sheet will provide a shortcut to solving a problem. Instead of researching and sorting through information, you get a step-by-step process to reach your goal (fast!)
Your cheat sheet will provide a quick solution for a specific problem, and be fairly straightforward and easy to comprehend.
Assessments
As an example a great lead magnet would offer something personal and interactive. For instance, you can provide an analysis of some interesting aspects of your business or the life of your website visitors. To make your earned leads even more targeted, you can offer an assessment that has something to do with your product / service.
As a personal High Fitness trainer I offer an assessment for my clients for their nutrition first, followed with assessing what level of training they should start at.
These are just some example ideas in terms of lead magnets. I have multiple more ways to create free offers that will make people sign up for your email list – the sky is the limit!